Horsens is a Danish town in east Jutland. It is the site of the council of Horsens municipality. The city is currently undergoing a positive development with new industry moving to Horsens, or expanding their activities already in Horsens. A lot of electronics and graphical companies are based here. Horsens also has Denmark's only Industry Museum. The city is also home to Vitus Bering University College. In recent years, much work has been done to improve cultural activity. Several internationally known artists, like Joe Cocker, Bob Dylan, Tom Jones, Bryan Adams, David Bowie, José Carreras, Helmut Lotti, Westlife, R.E.M., Paul McCartney, Robbie Williams, The Rolling Stones, Madonna and Dolly Parton have performed, or have performances planned in Horsens. One of the largest cultural events in Horsens is the annual European Medieval Festival on the last Friday and Saturday in August. The town centre of Horsens is then transformed into the largest medieval market town in Northern Europe with activities and entertainment for families and children of all ages.
